Brandon Barnes unit 2

 The evaluation Question  Is not theory based  Required you to use technical media terminology Does not require waffle or academic writing  Requires you to apply your knowledge to practical briefs and setting  EVALUATION QUESTION it will be the last question 2 the examiner expects 2 pages - overall it should be minimum four paragraphs  will make up around a quarter of the marks 20/80  The evaluation  could test you on any creative OR logistic documents  essentially asking you why doing that piece of paperwork would be help ful or unhelpful for that project  is not theory based required required applications of knowledge to practical briefs and setting there must be some evaluation - discussion 

 Proposal , pitch, project outline and treatments  Concept art  Flat plans  Wireframes  Mockups Prototypes Proposal Pitch  Project outlines  Treaments What could I be asked to design? These are the most popular Storyboard  Sitemap  Mindmap Visualisation diagram Call sheet  Wireframe Script Mock up Project management tool Gantt chat  So what is concept art a type of illustrations used to convey an idea  Flat plan / wire frame A 2D drawing which represents how all elements are laid out in a print or web based text Allows the designer to see if proportions of each element are correct and if all required elements are included Detail of each aspect is not included - purely a layout tool with each element simple and labelled. Can be used to plan the layout of a studio, set or other physical space Must be quick and easy to modify so that layout changes can be made with minimal fuss  MOCK UP  to flat plans & wireframes, but contain more detail, such as content and colour schemes Shown

 TYPES OF RESEARCH PRIMARY collecting new data through direct contact with people through interviews , focuses group and survey  SECONDARY relies on existing data and information published on the internet , magazines or other reliable sources  TYPES OF DATA  Quantitative , data  that is easily quantified and therefore easy to analyse and measure  Answers tend to be short and limited  Question seek out closed response  Examples  1 closed questions 2 surveys  3 page traffic  Qualitative data that is difficult to quantify and therefore takes longer to analyse  Answers are more detailed and better in quality  Question are open ended  Examples 1 observation 2 open question  3 case studies  MARKET AND AUDIENCE RESEARCH market research is an effort to gather information about target markets and audiences  It is a very important part of any media company's business strategy. market research helps them identify and analyse the needs of the market, the market size and the competition. It als

 Definition : complex process of organising resources for production - ensuring all personnel , props , equipment and locations are in right place at right time , especially on big productions like a major film , which will also involve doing recce. Poor planning leads to high costs  This includes getting :  Personnel and hiring  Props  Production equipment Locations  Transportation Care of location ( feeding )  The production company must not only get the resources , but they need them for the right time and for the best value possible  What logistical issues might arise on a major production like Black panther   Logistics document Daily planner/call sheet  These are used each day on production  Ensures everyone on set knows what the goals for the day are , where they're based , when they're required to be there and what each individual role is  Helpful because it clarifies goals for day in one , simple sheet which can be circulated amongst everyone Lists all resources and log

 Definition  Project management in media is the role of ensuring all aspects of a given production run smoothly by overseeing a number of people and departments  The project manager must ensure that deadlines are met and the brief is followed by liasing with others and holding them to account  Activity what kind of skills and traits does a project manager need  Communication  Leadership  Risk management  Problem solving  Organisation  Time management  Negotiations  Critical thinking  Analytical  Budgeting  Production schedule  The best way to manage media project is to create a production schedule . This brings together logistic and resource details and includes all tasks milestones and the time - scales and deadline and allows the tracking of progress  This is shared with all members of the production team and contains details of the initial proposal , key milestones agreed with the client as well as final deadline  Production schedule - what are the key terms in a ps ?  1 tasks  - ac

 Media production companies spend a lot of money correctly defining and identifying their audience for a product- why do they do that ?  If this is not done properly it will not be successful  To do this , they profile the audience by looking at different demographic factors that come together to create a picture of the actual target audience for the product  Audience demographic  Socio economic - social and economic situation ( spending power )  Age  Gender  Ethnic groups  Psychographics - personality traits and interest  Goedemographics - local geographic and cultural impact  sexual orientation  mainstream  niche  Psychographic  Mainstream - the largest group of people . Tend to be conventional and conformist of today's society . They tend to follow the latest trends . They seek security  Aspirers - materialistic and geared toward image and appearance . Typically younger people as there is emphasis on persona and fashion .They  seek status Succeeders - usually have strong goals a

 STRENGTHS _ what the organisation does well  . What distinguishes you from your competitors ? What advance does your organisation have over others ? Highly .motivated staff , competitive rates strong creative track records  WEAKNESSES are what you could improve concerning personnel , resources , systems and procedures and the sorts of practices and should avoid  OPPORTUNITIES are ways for your company to grow , expand or diversify , can you produce a TV spin off , can you create a sequel . What areas are available for your company to grow , expand their target audience and increase profit  THREATS anything that can negatively affect your business from the outside , such as supply chain problems, shifts in market requirements,or a shortage of recruits . It's vital to anticipate threats and take action them before you become a victim of them ACTIVITY SWOT  Strengths    . No direct competitors giving out more creative freedom  . The company is well know and established which means th

 Definition: a brief is a document /request outlining what needs to be produced  Types  Formal  Based on a scheduled meeting between client and producer. Client outlines their requirements for the product. Written documentation is provided for the meeting setting out the rules and regulations to be followed. The meeting allows detail to be looked at and follow up meetings to be arranged. This can also be done by video conferencing. Informal The client will discuss their requirements during a telephone call. There will be no documentation provided, with the client and the producer coming to a verbal agreement habout the product to be produced The client and producer work together to develop a brief for the project and digital media product. Discussions take place where the various aims and objectives are agreed before anything is formally written down The brief is outlined within a contract of employment PTender A client publishes an advert making clear they Pneed a media product to be