Target audience

 Media production companies spend a lot of money correctly defining and identifying their audience for a product- why do they do that ? 

If this is not done properly it will not be successful 

To do this , they profile the audience by looking at different demographic factors that come together to create a picture of the actual target audience for the product 

Audience demographic 

Socio economic - social and economic situation ( spending power ) 

Age 

Gender 

Ethnic groups 

Psychographics - personality traits and interest 

Goedemographics - local geographic and cultural impact 

sexual orientation 

mainstream 

niche 

Psychographic 

Mainstream - the largest group of people . Tend to be conventional and conformist of today's society . They tend to follow the latest trends . They seek security 

Aspirers - materialistic and geared toward image and appearance . Typically younger people as there is emphasis on persona and fashion .They  seek status

Succeeders - usually have strong goals and a good work ethic . They can be quite confident and have a good organisation . They seek control 

Resigned - rigid in their ways and usually stick to one thing . Also may have authoritarian values . Interested in past and tradition so typically refers to older people . They seek survival 

explorers - Engergy , individualism and experience is important to them and may have an influence on their decision . They value difference . Typically younger people ( e.g. Students ) they seek discovery 

strugglers - people that feel alienated or disorganised . Tends to be lower demographic and has few resources beyond physical skills they seek escape 

reformers - believes in the freedom for growth and loss of restrictions . They have a social awareness and independent judgement .anti materialistic but aware of good taste they seek enlightenment 

Geo demographic profile of audience 

Segment people by the types of places they visit in the physical world 

Classify individuals by their home address 

Look at averages among neighbours to see which populations and demographics your marketing resonates with 

Use census data to tap into a wealth of demographic attributes for a neighbourhood or home address 

Filter local advertising to advanced demographics like income , homeownership, race/ethnicity, and family structure , through the lens of location . 

Prioritise the segments ( ideal customer persona ) with the highest predicted lifetime value 

Personalise content to different segments 

What is your demographic ? 

Socio-economic- social and economic situation

Age

Gender 

Ethnic group 

Psychographic - personality traits and interests 

Geo-demographics - local geographic and cultural impact