Research

 TYPES OF RESEARCH

PRIMARY collecting new data through direct contact with people through interviews , focuses group and survey 

SECONDARY relies on existing data and information published on the internet , magazines or other reliable sources 

TYPES OF DATA 

Quantitative , data  that is easily quantified and therefore easy to analyse and measure 

Answers tend to be short and limited 

Question seek out closed response 

Examples 

1 closed questions

2 surveys 

3 page traffic 

Qualitative data that is difficult to quantify and therefore takes longer to analyse 

Answers are more detailed and better in quality 

Question are open ended 

Examples

1 observation

2 open question 

3 case studies 

MARKET AND AUDIENCE RESEARCH

market research is an effort to gather information about target markets and audiences 

It is a very important part of any media company's business strategy. market research helps them identify and analyse the needs of the market, the market size and the competition. It also allows them to understand the target audience : what they expect and desire 

The research is both qualitative techniques such as focus groups and in Sept interviews, as well as quantitative techniques such as customer surveys, and the analysis of secondary data .

GROUP ACTIVITY 

develop 2 research methods in your production teams 

One to explore your competition and another to understand your audience s needs 

At least one must collect primary data . Then carry out the research