SWOT Analysis

 STRENGTHS _ what the organisation does well  .

What distinguishes you from your competitors ? What advance does your organisation have over others ? Highly .motivated staff , competitive rates strong creative track records 

WEAKNESSES are what you could improve concerning personnel , resources , systems and procedures and the sorts of practices and should avoid 

OPPORTUNITIES are ways for your company to grow , expand or diversify , can you produce a TV spin off , can you create a sequel . What areas are available for your company to grow , expand their target audience and increase profit 

THREATS anything that can negatively affect your business from the outside , such as supply chain problems, shifts in market requirements,or a shortage of recruits . It's vital to anticipate threats and take action them before you become a victim of them

ACTIVITY SWOT 

Strengths    . No direct competitors giving out more creative freedom  . The company is well know and established which means that are trusted compared to a company that has just started there production . It is relevant to all genders And there is no other games like it on the market  . Product won’t become outdated	Weaknesses   .There are no direct competitors   quite Hard as there is nothing to compare and compete with to make your product better . You have to go with your own knowledge  .USP required to engage 6-10 year olds  . No other product on the market risk to produce , risk for investors
Opportunities   . opportunities to diversify ( technologIcally converged ) the platform by making it available on consoles, PCs  . No competition no need to focus on any competitors , which could take away from development . This company could dominate the market as they will be the first to produce a game that focus on this theme  . Opportunities to work other road safety companies	Threats    . Deadline constraints could impact your personnel , which ultimately could impact your deadline  . Copyright (legal ) music , logos names of products  . Possibility of competitors