Revenue Streams
| What are they |
Revenue streams are the various sources from which a business earns money from the sale of goods or the provision of services. The types of revenue that a business records on its account depend on the type of activity carried out by the business
How to generate them
Asset sale . The most widely understood revenue stream derive from selling ownership rights to a physical product also through usage fee and subscription fee
Building on types of revenue
"Sponsorship - payment for brand association with the final product. This could include big companies or smaller, local companies.
"Corporate Finance - Money injected by businesses convinced the project is a good investment and will provide a good return over a lengthy period of time
" Advertising (which can include pop up ads) - payment for brand placement within a media product
• Franchising - The intellectual property of the original product is licensed to other partners for commercial use like merchandising in return for a fee or
Sponsorship
Advantages Enhancing public relations through sponsoring entitles such as sports clubs that consumers care for fostering a socially responsible reputation
Disadvantaged poor publicity businesses may become sponsors as an anticipated way to generate cost effective publicity advertise th e company
Corporate Finance
Advantage Money injected by businesses convinced the project is a good investment and will provide a return over a lengthy period of time
Disadvantaged for people making the media product as they
Advertising
Advantages exposes your media product to a new type of audience
Disadvantaged audience might have a negative opinion of your product , which could damage the success
Franchising
AdvantagesA Well-Known Brand That Consumers Trust
disadvantageThe franchise agreement usually includes restrictions on how you can run the business.
Exam question from January 2017 paper
B) identify one type of revenue stream that kamran could consider to make the website profitable and explain why this might be effective method
Sponsorship from airlines which will be an interesting on people going on holiday
Advertising and sponsorship
Take a screenshot from two websites ( one news and one lifestyle) and show how they host one example of each of the following
Advert
Sponsored content
Under each explain what is being advertised or who the sponsors is and why it will appeal to the audience of the website
This is an well known actor Chris Pratt showing his men’s health and how people can use it the use of attract male attention as it uses slogans such as best summer body and last minute hacks, which can show men a easier way to achieve a Healthy body by the use of. (navy seal workout.)
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